About Us

Simple, transparent, and accessible for everyone

At X10⁺, we believe that finance should be simple, transparent, and accessible for everyone. Designed as a digital-first solution, X10⁺ empowers individuals and businesses with smarter ways to manage money, shop, and pay—anytime, anywhere.

Built with innovation at its core, X10⁺ is more than just a payment app—it’s your trusted financial companion. Whether you’re looking to pay in easy installments, manage your expenses, or enjoy rewarding offers, X10⁺ is designed to make every transaction effortless and rewarding.

We’re driven by three guiding principles

Simplicity

A seamless, user-friendly experience that puts you in control.

Transparency

Clear terms, no hidden fees, and complete peace of mind.

Empowerment

Smart tools and flexible solutions that help you live life of your terms.

X10⁺ is proudly brought to you by Al Ain Finance, a UAE Central Bank–regulated financial institution. With X10⁺, we bring Al Ain Finance’s trusted legacy into the digital age—combining financial expertise with cutting-edge technology to create a platform built for the future.

Finance Made Simple

Our journey has just begun, and we’re excited to redefine how people think about payments and finance in the UAE and beyond.